Mihir Marolia

About the Candidate

Mihir Marolia
Ottawa, ON mihir.marolia@outlook.com (613) 612-8746 mihirmarolia
Professional Summary
Strategist with 4+ years of diverse communication experience
in creating compelling campaigns and media productions in
the B2B, B2C, and NGO sector.
Lifetime Volunteer and Documentary Film Producer.
Experience
Strategist (Freelance)
Invertendo
06/2024 – present | Ottawa
• Conducted market research to identify consumer trends
and preferences
• Researched and developed contents for the brand
guidelines revamp and deployment
• Coordinated with design teams to develop marketing
deliverables
• Developed and executed multi-channel marketing
campaigns
• Collaborated with cross-functional teams to ensure
cohesive marketing strategies
• Analyzed campaign performance data to drive decision-
making and improving ROI
Travel Break
Visiting family and attending a Wellness retreat at an Ecological
Center
03/2024 – 05/2024
Skills
Strategy:
Brand Strategy, Creative Strategy,
Communications Planning, Research,
Critical Analysis and Insight Hunting,
Brief Writing, Observation and
Customer Interviews/FGDs
Marketing:
Integrated Marketing Planning, Social
Media Campaign Planning, Email
Marketing, Newsletters, Partnerships,
SEO, Website Management
Media and Design:
Websites, Editing, Presenting, User
Journey Mapping, Graphic Design,
Script-writing, Video Production,
Photography, Podcasts
Project Management:
Time management, Leading Team
Meetings, Conflict Resolution, Planning,
Scheduling
Technical Communications Associate
Confidential (6-month Contract)
10/2023 – 03/2024 | Remote, Ottawa
• Developed and implemented marketing and
communications initiatives to support key business
priorities in the Security practice
• Collaborated with internal and external stakeholders to
drive end-to-end execution of marketing programs
• Managed business intelligence reporting to ensure ROI and
program alignment to targets
• Managed workflow using relevant tools for strategic
planning and budgeting
Tools
• Design: Adobe CC (Photoshop,
Illustrator, Audition, InDesign, XD),
Figma, Squarespace, Wix, WordPress
• Project: Asana, Monday, Notion, Miro,
Milanote, Keynote, PowerPoint, Pitch,
SurveyMonkey, MailChimp, MailerLite,
Shopify, CRM, CMS, MS Office 365
Suite, Google Workplace
• Social Media: Sprinklr, Hootsuite,
Buffer, Meta Business Suite, CMS
• Brand Management: Standards
Manual, Frontify, GitBook
• AI: Research, Mapping, Research,
Drafting
Mihir Marolia 1 / 2
Marketing Project Coordinator
Heartfulness Institute, USA (Global NGO)
07/2021 – 10/2023 | Ottawa (Remote), Canada
• Coordinated between creative and media teams to execute
projects efficiently toward Environmental, Educational and
Wellness Initiatives
• Created detailed reports for leadership, aiding in strategic
decision-making on Branding and Marketing
• Conducted research to optimize communication strategies
for all Brand Assets
Marketing Strategist (Contract)
A D Metro (Tech Manufacturing)
07/2023 – 10/2023 | Ottawa
• Developed integrated marketing strategies, leading to a
20% increase in lead generation.
• Executed cross-channel campaigns, boosting social media
following by 30% and website traffic by 25%.
• Utilized market research for successful product launches in
new markets.
Inbound Sales Specialist
MSi Corp Inc. (Telecom Tech Contractor)
12/2019 – 07/2021 | Remote, Canada
• Exceeded sales quotas by 97.14% through exceptional sales
skills and customer issue resolution
• Enhanced team performance by sharing best
practices and continuous learning initiatives
• Collaborated with Product and Operations to improve
Customer Journey by providing insights, reports and
solving issues in operations
Industry Involvement
Account Planning Group of Canada
(APG)
Volunteer
2022 – present | Remote/Ontario, Canada
• Co-ordinate Monthly Newsletter, Edit
Podcasts, Managing website, Design
Graphics, Community Engagement,
Branding
Group Think (Strategy Forum)
Member
2022 – present
Climate Creatives
Member – North America
2021 – present | Canada
POCAM
Member
2023 – present
Education
Brand Management (Honors)
Algonquin College
Ottawa, Canada
• Executed a Retail Store Launch, leading the Design and
Event Team
• Led team through 14 successful marketing projects
Master of Journalism and Mass Communication (MJMC)
The M.S. University of Baroda (WES Verified)
Vadodara, India
• Presented on ‘Fake News and Evidence-Based Journalism’
at the Research Conference, Hosted by UGC Regional
• Distinguished Thesis Recognition, for ‘Narrative Analysis
and Universal Value Synthesis of Hollywood Animation
Films’
Certifications
Open House (8hrs – Continuous
Professional Development)
M&C Saatchi Group
Research and Strategy
The ADcademy, Brixton Finishing School
Foundations of Diversity, Equity,
Inclusion, and Belonging
LinkedIn Learning
Typography Design for Brand
Storytelling
Domestika, with Ellen Lupton
Inbound Marketing
HubSpot Academy
Digital Marketing
Google Garage