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Ottawa, Eastern Ontario, Ontario, Canada
Member Since 2023
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Inna Romanii

About the Candidate

Young and ambitious marketing specialist with international experience and a track record of developing and implementing successful digital strategies seeking an opportunity to apply passion and professional skills in digital marketing and social media.

Education

2019-2021
JIANGSU UNIVERSITY OF SCIENCE AND TECHNOLOGY, CHINA Master’s degree, Linguistics and Applied Languages
2015-2019
TARAS SHEVCHENKO NATIONAL UNIVERSITY,UKRAINE Bachelor’s degree, Communications

• President’s scholarship for academic achievements
• Media analytics internship at Newsfront PR Agency, Kyiv (2018)
• Public relations internship in Noblet Media CIS, Kyiv (2017)

Experience

2021-2022
Eco Green Energy Marketing Specialist

• Enhanced new user website traffic by 57% by improving SEO writing for web content.
• Managed social media content creation for main and regional pages (tailoring for target audiences); developed new topic posts that increased engagement rate by 15%.
• Strategized digital marketing campaign which resulted in a growing number of MQLs at 50% and brought social media channels to the TOP 1 from where MQLs are coming.
• Initiated lead generation campaigns on Facebook Ads for product advertising that increased SQL leads by 23% through social media channels; 7% placed orders and became new distributors of our brand.
• Upgraded brand presence on social media by proposing a new design of banners and visual content, which increased followers on LinkedIn by 31%; Instagram by 78%; and Facebook to 66%.

2021-2021
LinkJoint Digital Marketing Specialist

• Developed and implemented international digital branding strategies for clients, including brand concepts, video scripts and social media.
• Improved clients’ digital strategy on Facebook, proposing new content that increased reach and conversion in social media by 10%.

Skills
AlexaE-mail marketing (Mailchimp)Facebook/ Instagram Insights)Google Ads suite (Google TrendsGoogle Search Console)Google Tag)LinkedIn Ads)Marketing analytics (Google AnalyticsPay-per-click tools (Facebook Ads / Instagram Ads; Google AdsSEMrushSEO tools (YoastSocial media (Facebook / LinkedIn / Instagram / Twitter)Social media content creation (Canva)Social media marketing (Hootsuite)Web content writing tools (WordPress)
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