Hazel Asghari

• Led ten end-to-end UX design projects in 8 months, resulting in a significant increase in user engagement and a substantial improvement in conversion rates.
• Conducted comprehensive accessibility audit to evaluate compliance with WCAG 2.1 guidelines.
• Created wireframes, interactive prototypes, and user flows to communicate design concepts and gather feedback, resulting in high stakeholder satisfaction and alignment.
• Implemented comprehensive user research, involving primary and secondary research methods and analysis to identify user needs, pain points, and behaviors, informing the design process and resulting in a notable reduction in user complaints.
• Designed intuitive and visually appealing user interfaces (UI) for web and mobile applications, resulting in a marked improvement in user satisfaction and a noticeable decrease in user error rates

• Led the design process from conception to implementation, utilizing rapid prototyping and wireframing techniques to create intuitive and visually compelling user interfaces.
• Developed user personas, user flows, and wireframes to outline the interaction and information architecture of digital product.
• Created low-fidelity and high-fidelity interactive prototypes, facilitating design workshops and leading cross-functional teams to foster collaboration and drive innovative solutions.
• Conducted usability testing and gathered feedback to iterate and improve designs, enhancing usability and overall user satisfaction.
• Developed and maintained a design system and pattern library, ensuring consistency across multiple products and platforms and minimizing design inconsistencies.
• Conducted user interviews and facilitated workshops to gather user requirements and align design goals with user needs.

• Conducted research, analyzed data, and synthesized insights to inform creative briefs and guide the
design process.
• Implemented product design strategies that aligned with business and user’s objectives resulting in visually stunning and highly functional user interfaces.
• Developed wireframes, mock-ups, and interactive prototypes, using industry leading design tools, to communicate design concepts and facilitate feedback and iteration.
• Led end-to-end design projects, from concept ideation to prototyping and implementation, utilizing HTML, CSS, and JavaScript to bring designs to life.
• Implemented best practices in web design, including user interface (UI) design principles, information architecture, and accessibility standards, to create intuitive and user-friendly interfaces