GHASSAN KHOURI

• Identified and assessed training needs of the organization through analyzing job descriptions, career paths and retention plans with team managers that lead to a tailored and lean developmental plan per individual.
• Prepared and facilitated salesforce training related to direct customer interactions such Customer Centric Communication and Coaching for Customer Engagement which increased sales force effectiveness by 25%.
• Evaluated the effectiveness of sales managers during coaching sessions of team members to ensure flawless implementation of training and developmental goals set in the Europe, Mideast & Africa Region.

• Developed and implemented clear actionable strategic and tactical brand plans for Merck’s vaccines that drove significant adoption and uptake of our products in the first year of launch (+10% versus plan).
• Analyzed market research and various data sources to develop and implement an insight led competitive strategy for Merck’s vaccines in seventeen countries across the Middle East.
• Ensured promotional campaigns and key deliverables were executed in accordance with Merck’s compliance and regulatory policies and in line with global and franchise goals.
• Acted as the face of the vaccine brands to sales teams and inspired them to deliver go-to-market plans and omni-channel solutions to maximize customer reach, engagement and value that maximized adoption of the brands and its advocacy.
• Partnered and collaborated extensively with cross-functional teams like medical, regulatory and access in support of inclusion of vaccines in the immunization schedules in key markets in the Middle East and Africa Region.
• Worked closely with thought leaders, key customers and other stakeholders which ensured seamless adoption of Merck’s vaccine in hospitals and key accounts.
• Ensured marketing programs and campaigns were executed effectively and efficiently within the allocated marketing and OPEX budgets that lead to prioritizing investments to drive growth by 10% year after year.

• Started and established a café called Yogorino and an all-chicken diner called Spiky House of Chicken in Dubai, United Arab Emirates.
• Recruited, hired, and trained employees in both outlets that ensured seamless operation and a great food experience evident by repeat customers, above 4.5-star reviews and grade A accreditation from Dubai Municipality.
• Oversaw day-to-day service operations with restaurant managers, front & back of the house teams in Yogorino Café and Spiky House of Chicken.
• Managed marketing and OPEX budgets for optimal food cost and bottom-line profits that maximized optimal return on investment.

• Started and established a small business in the nutritional supplement market in Lebanon.
• Acquired the exclusive marketing and distribution rights of the Swedish Brand Nutrivision.
• Obtained proper approvals and registration by working closely with Ministry of health officials to launch Nutrivision’s strategic products in the Lebanese Market.
• Recruited, hired, and trained Professional Medical Representatives to call on Health Care Professionals and Pharmacists that ensured adoption and procurement of Nutrivision’s brands.
• Supervised warehouse operations that ensured efficient distribution to pharmacies and key accounts across Lebanon.