Arefin Muhammad Samsul

About the Candidate

Muhammad Samsul Arefin

+1 613 869 1941   getarefin@gmail.com   2861 Bay crest Drive, Ottawa, Ontario   K1V8X8

linkedin.com/in/muhammad-samsul-arefin-47905738

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Expert Business Strategist with passion for creating product-market interactions and drive sales performance. Motivated and result oriented business professional with understanding of enterprise development, sales, and market growth. Skilled business designer with solid experience in Export, Retail, Manufacturing, Import, FMCG and Health care services. A lifelong learner and graduated from Carleton University’s Technology and Innovation Management (TIM) program, and an active volunteer with CUSA, Innovation Hub program, and the CUSA Leadership Academy.

SUMMARY OF QUALIFICATIONS

• Result driven and powered to reach sales targets
• B2B and B2C lead management
• Able to conduct inventory analysis, optimal stock levels and order management
•  Excellent customer service insight, with a friendly attitude for business creation
• Hand on experience at Brand development, Direct marketing, and Customer retention
• Manage and design Event and holiday promotions to drive traffic to the store
•  Well versed in reviewing and evaluating sales records and financial statements.
• Adhering to health and safety protocols and policies
• Proven history of training employees and guiding them towards success
• Fluent in English & Bengali

EDUCATION

Masters of Entrepreneurship,  Technology & Innovation Management               2021-2022, Carleton University, Ottawa, Ontario

Master of Marketing                                                                                                          1998-2000, University of Dhaka, Bangladesh

Bachelor of Commerce, Marketing                                                                                  1995-1998,University of Dhaka, Bangladesh

CORE COMPETENCIES

LEADERSHIP / EXECUTION
§ Responsible for business planning, execution, and development of key business units of the company

§ Lead the marketing and sales team from product sourcing to retail display

§ Develop Modern Trade and retail store points and implement sales strategies,

§ Design sales plan, visit and market follow-up and coordinate with sales team

§ Directs and co-ordinates strategic and tactical issues with the other functions of the company

POLICIES / PLANNING
§ Prepare Annual Marketing Plan and Budget for financial year

§ Integrate with the strategic corporate plans for reaching targeted market share and clients’ outcome

§ Timely implementation of marketing activities, Monthly and Quarterly Review of the above

§ Effective monitoring and reporting of marketing activities and follow up on budget

§ Plan and develop promotional programs, PR events, webinars, workshops, Trade fair, Roadshows and media relations.

CUSTOMER SERVICE
§  Dedicated to continuous improvement for customer service excellence with professional skills

§  Strong mindset for customer support, helping nature with the best service solutions

§  Focused to find the key client persona and improve user experience

§  Passion for the business building with excellent customer experience

§  Performed creative work roles with analytical solutions for problem-solving

§  Self-driven with attention to detail and follow through to reach the better business target

DATA/ REPORT
§  Annual marketing plan and quarterly marketing report with Budget Review

§  Design and follow up sales, returns, supply and stock positions

§  Prepare marketing target and quarterly budget and report to board of Directors

§  Conduct customer research to evaluate enterprise-wide customer relationships

§  Design and develop Brand communication strategy and promotional plans

RELEVANT WORK EXPERIENCE

Product Ambassador                                                                           2021- present

Natural Insight, Ottawa, Ontario

ADDITIONAL WORK HISTORY

Customer Executive                                                                            2021–2022

Logit group, Ottawa, Ontario

CU Ambassador                                                                                  2021–2022

Carleton University, Ottawa, Ontario

Head of Business Development and E com                                       2015–2021

Life & Health Ltd., Bangladesh

Marketing Director                                                                             2012–2015

My Health Ltd., Bangladesh

Deputy Manager                                                                                  2007–2012

Apex Adelchi Footwear Ltd., Bangladesh

 

EXTRA- CURRICULAR / VOLUNTEER EXPERIENCE

CUSA Volunteer                                                                                      2021-2022

Carleton University

Founder and Advisor Co-Ordinator                                                               2018-2021

Mazeda foundation -a social development organization, Dhaka, Bangladesh

Founder and Creative Head                                                                    2015-2019

Muktobak, a youth development organization, Dhaka, Bangladesh