About the Candidate
Muhammad Samsul Arefin
+1 613 869 1941 getarefin@gmail.com 2861 Bay crest Drive, Ottawa, Ontario K1V8X8
linkedin.com/in/muhammad-samsul-arefin-47905738
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Expert Business Strategist with passion for creating product-market interactions and drive sales performance. Motivated and result oriented business professional with understanding of enterprise development, sales, and market growth. Skilled business designer with solid experience in Export, Retail, Manufacturing, Import, FMCG and Health care services. A lifelong learner and graduated from Carleton University’s Technology and Innovation Management (TIM) program, and an active volunteer with CUSA, Innovation Hub program, and the CUSA Leadership Academy.
SUMMARY OF QUALIFICATIONS
- Result driven and powered to reach sales targets
- B2B and B2C lead management
- Able to conduct inventory analysis, optimal stock levels and order management
- Excellent customer service insight, with a friendly attitude for business creation
- Hand on experience at Brand development, Direct marketing, and Customer retention
- Manage and design Event and holiday promotions to drive traffic to the store
- Well versed in reviewing and evaluating sales records and financial statements.
- Adhering to health and safety protocols and policies
- Proven history of training employees and guiding them towards success
- Fluent in English & Bengali
EDUCATION
Masters of Entrepreneurship, Technology & Innovation Management 2021-2022, Carleton University, Ottawa, Ontario
Master of Marketing 1998-2000, University of Dhaka, Bangladesh
Bachelor of Commerce, Marketing 1995-1998,University of Dhaka, Bangladesh
CORE COMPETENCIES
LEADERSHIP / EXECUTION
§ Responsible for business planning, execution, and development of key business units of the company
§ Lead the marketing and sales team from product sourcing to retail display
§ Develop Modern Trade and retail store points and implement sales strategies,
§ Design sales plan, visit and market follow-up and coordinate with sales team
§ Directs and co-ordinates strategic and tactical issues with the other functions of the company
POLICIES / PLANNING
§ Prepare Annual Marketing Plan and Budget for financial year
§ Integrate with the strategic corporate plans for reaching targeted market share and clients’ outcome
§ Timely implementation of marketing activities, Monthly and Quarterly Review of the above
§ Effective monitoring and reporting of marketing activities and follow up on budget
§ Plan and develop promotional programs, PR events, webinars, workshops, Trade fair, Roadshows and media relations.
CUSTOMER SERVICE
§ Dedicated to continuous improvement for customer service excellence with professional skills
§ Strong mindset for customer support, helping nature with the best service solutions
§ Focused to find the key client persona and improve user experience
§ Passion for the business building with excellent customer experience
§ Performed creative work roles with analytical solutions for problem-solving
§ Self-driven with attention to detail and follow through to reach the better business target
DATA/ REPORT
§ Annual marketing plan and quarterly marketing report with Budget Review
§ Design and follow up sales, returns, supply and stock positions
§ Prepare marketing target and quarterly budget and report to board of Directors
§ Conduct customer research to evaluate enterprise-wide customer relationships
§ Design and develop Brand communication strategy and promotional plans
RELEVANT WORK EXPERIENCE
Product Ambassador 2021- present
Natural Insight, Ottawa, Ontario
ADDITIONAL WORK HISTORY
Customer Executive 2021–2022
Logit group, Ottawa, Ontario
CU Ambassador 2021–2022
Carleton University, Ottawa, Ontario
Head of Business Development and E com 2015–2021
Life & Health Ltd., Bangladesh
Marketing Director 2012–2015
My Health Ltd., Bangladesh
Deputy Manager 2007–2012
Apex Adelchi Footwear Ltd., Bangladesh
EXTRA- CURRICULAR / VOLUNTEER EXPERIENCE
CUSA Volunteer 2021-2022
Carleton University
Founder and Advisor Co-Ordinator 2018-2021
Mazeda foundation -a social development organization, Dhaka, Bangladesh
Founder and Creative Head 2015-2019
Muktobak, a youth development organization, Dhaka, Bangladesh
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