Tayeb Krikrou

About the Candidate

TAYEB KRIKROU

110 Forward Avenue, Ottawa, K1Y 4S9, ON Email: tayeb.krikrou@gmail.com

www.linkedin.com/in/tayeb-krikrou-1238b0144 Telephone: (343)-262-3726

Language: Fluent in French and English

PROFILE

Expérience Professionnelle :

 Plus de 8 ans dans les ventes et 2 ans d’expérience administrative

 Licence en Gestion d’Entreprise

Compétences Clés :

 Leadership Commercial : Capacité éprouvée à diriger des équipes de vente et à stimuler la croissance des

revenus dans des marchés concurrentiels.

 Gestion de la Relation Client : Expert dans l’établissement et le maintien de relations clients solides, garantissant

des niveaux élevés de satisfaction et de fidélité des clients.

 Planification Stratégique : Compétence avérée dans l’élaboration et la mise en œuvre de plans de vente

stratégiques alignés sur les objectifs commerciaux et les tendances du marché.

 Compétences Analytiques : Maîtrise de l’analyse de marché et de la prévision des ventes pour identifier des

opportunités et optimiser les performances commerciales.

 Performance Sous Pression : Aptitude à prospérer dans des environnements à haute pression, en atteignant et

dépassant constamment les objectifs de vente.

 Maîtrise Technique : Compétent dans l’utilisation des systèmes de gestion de la relation client (CRM) et des

outils d’analyse des ventes pour rationaliser les opérations et améliorer les performances commerciales. Maîtrise

de la suite Microsoft Office (Word, Excel, PowerPoint).

 Langues : Bilingue en français et en anglais

WORK EXPERIENCE

CAC Alayat, Freelance Consultant & Entrepreneur – Sales December 2020 – May 2024

 Led the recovery management operations, adeptly overseeing the liquidation of the Real Estate Companies

BATIGEC TP, BATIGEC BÂTIMENTS, and BATIGEC CONSTRUCTIONS, resulting in the recovery of

significant assets and mitigation of financial losses. (December 2020- December 2022)

 Conducted the strategic commercial redeployment for the Mining Company ERCMC as the lead Project Manager

Consultant, developing a comprehensive plan to address the extended production halt. This critical effort

significantly improved operational efficiency and facilitated a swift market re-entry. (December 2023 – May 2024)

 Directed a comprehensive legal and contractual audit as a Consultant Auditor Manager for ALAYAT firm,

delivering critical insights that informed policy development and risk management strategies. (January 2023-May

2024)

Melasco Mortiers, Algeria – Sales Manager September 2022 – January 2023

 Planned, directed, and evaluated key business activities to drive company growth and market position in

construction material industry.

 Established robust distribution networks for products like tile adhesive and mortar, optimizing supply chain

efficiency by increasing number of authorized distributors (from 1 to 4) and expanding market reach to the whole

eastern side of Algeria

 Conducted comprehensive market research; analyzed results to inform business decisions and prospect for new

major clients in Libya, which is a country undergoing construction.

 Actively participated in product development the “Standard” tile adhesive, contributing to design and feature

enhancements that meet customer needs.

Renault Group, Algeria – Sales Manager June 2016 – October 2020

 Prepared, implemented, and executed strategic action plans to maintain leadership on the market share (65%) in

collaboration with the director, enhancing the value across the entire client portfolio.

 Delivered sales insights reports, leveraging advanced management tools to provide predictive analytics and

actionable intelligence to stakeholders.

 Led comprehensive training sessions for twelve sales teams on partner procedures, ensuring adherence to industry

best practices.

 Collaborated with the back-office team to verify the proper execution of purchase commitments, maintaining high

standards of operational excellence.

 Elevated customer satisfaction to new heights, aligning service delivery with both internal group standards and

external partner expectations (e.g., BNP Paribas, Maghreb Leasing, AXA Insurance).

Annaba Assistance, Algeria – Office Administrator June 2014 – May 2016

 Established office procedures to execute dialysis patient transport with precision, ensuring a seamless operational

flow.

 Strategically established task priorities, adeptly delegating to 9 support staff, and guaranteeing the adherence to

deadlines and procedural compliance.

 Managed and optimized administrative functions, focusing on budget adherence, contract negotiations, and

strategic project oversight.

EDUCATION

CISCO Academy, Computer Networking Certification (2/3) 2023 – 2024

IMA Annaba, B.Sc. in Business Management 2011 – 2014

ACTIVITIES & INTERESTS

Activities: Volunteer work: Seraidi Adventure, Sports: hiking and soccer.

Interests: Tech Enthusiast, Public speaking, Music, Cinema..