About the Candidate
Professional with 13 years of experience within 2 IT services & Consulting companies. Self-driven, reliable, detail-oriented, organized, team player and can work autonomously, learn fast, result-driven, customer satisfaction oriented, flexible, agile, and adaptable to change, having worked in fast-paced agile companies continuously evolving. I am looking for my next opportunity to support my growth while I contribute to achieving the organization’s desired results.
Experience
Accenture – 2019 – 2022 – Marketing Operations Senior Specialist/Associate Manager – Global Strategy & Consulting,Marketing and Communications (100% Remote – Contract) ▪
1. Marketing Operations: Process creation, Management, Maintenance & Reporting
- Creation of operational step-by-step guides, processes, forms, decks, templates & checklist
- Administrative tasks: scheduling and updating meetings, meeting minutes, drafting emails, consolidating any information received by the AD and rerouted to me, supporting with any ad-hoc project by request of the Associate Director, assisting with preparation of regularly scheduled reports, maintaining contacts list, supporting with the employees travel process
- Project Management: daily management of various projects, coordination with various stakeholders, tracking progress and status reporting
- Integrated Planning & Campaigns: Point of contact for S&C M+C: Creating and sending communications on updates and required actions, Marketing campaign management, Analysis, and report creation and distribution
- Train marketing staff and new operations team joiners as needed
- Support streamline the operations process
- SharePoint site design for the S&C team with specific site permissions
- Distribution Lists management & maintenance in online site & offline document (creation, update, deletion, extensions)
- Management & maintenance of the S&C MS Teams groups
- Documentation of processes best practices
- Technology access for new employees & external resources
- Office supplies procurement for operations team new joiners
- Storage solutions research and presentation – Documents Migration plan and execution
- Creation of various types of Communications as needed & management of communications content needs
- Creation of shared inboxes and set-up in Outlook
- Management of the operations shared inbox: Support marketers & leadership requests & ensure internal client satisfaction with a quick turnaround
- Documents & tools regular maintenance
- Provide support to leadership and team members on any other operations projects
- Act as backup for the S&C Marketing Operations Lead during her absence.
2. People Operations: Process creation, Management, Maintenance, Reporting
- Headcount & Contractor roster data audit, analysis, visualization, and reporting
- Management of the People Operations shared mailbox: Support Marketers & Leadership requests with a quick turnaround
- Provide guidance & support marketers’ backfill & new roles requests working closely with Global HR & recruiters
- Interlock with various stakeholders: S&C & M+C Finance, HR, Recruiting, Marketers, etc.
People movements management (new hires, acquisition, transfers-in & out, departures, etc.) tracking & updating various tools & files to ensure updates resulting from the movement are performed promptly - Organizational Charts creation, update & reporting
- Support leadership and team members projects as needed
3. Finance Operations Management (This role was later split into 2 roles):
- Management of the S&C Marketing master budget tracker
- Marketing & Business Budgets Reconciliation: Creation of all S&C marketing 6 services & 19 industries individual budget trackers, with monthly & quarterly budget analysis
- Management and tracking of budget re-forecasting requests
- Annual Integrated Planning & Campaigns budget consolidation
- Purchase Order creation, Journal Entries, Accruals, Invoices research, and follow-up
- Utilization reports audit and follow-up with HR & Finance for accuracy
- Train marketing staff and new team joiners as needed
- Creation of PowerPoint decks on finance training
- Follow-up with various stakeholders and consolidation of their input
- Month-to-date, Quarter-to-date, and Year-to-date financial reports creation & communication
- Support S&C marketing staff with their finance questions and requests
- Writing communications (Budget status, finance deadlines reminders, updates, etc.)
- Management of the budget folder in Teams/SharePoint (Back-end) with special permissions for each team budget folder.
Achievements:
- High internal client satisfaction rate for requests coming through the Operations & People mailboxes
- Streamlined operations processes, on-the-go material, and templates, ensuring efficiency & quick turnaround
- Achieved the organization’s objectives by successfully delivering the assigned projects, including fire-drill projects
Hewlett-Packard Enterprise (HPE) – 2015 – 2018 – Transformation Workshops lead & Signature events coordinator – EMEA EG Marketing – (Hybrid) – Region: Europe Middle East & Africa
- Developed and executed EMEA marketing growth plan
- Coordinated several projects simultaneously
- Documented and created communications on success stories
- Monitored the creation of an efficient workshops tracking system
- Supported with various administrative tasks as needed
- Promoted the programs & events & created content & promotional material
- Providing senior management with briefing notes
- Reported regularly to management & all various stakeholders
- Managed the budget using Microsoft Excel
Achievements
- Targets overachievement: 134% in numbers (25% Year over year) & 280% in $.
- $ 20M+ new opportunities generated (82% Won) for “Reimagine” tradeshow events
- Successful events (VP testimonial) & positive feedback from the marketing managers
- Increased awareness and better control of the process vs. the previous year.
Hewlett-Packard Enterprise (HPE) – 2014 – 2015 – Executive program & Large account segment marketing (Hybrid) – Region: Europe Middle East & Africa
- Led signature events projects work-streams under the Project Manager’s lead
- Coordinated the creation of Customer Reference videos
- Coordinated the set-up of One-to-few Mobility workshops & executed the plan across EMEA
- Supported with various administrative tasks as needed
- Analysis, tracking, and reporting the Return on Investment (ROI) for sponsorship events
- Managed the team budget using Microsoft Excel
Hewlett-Packard (HP) – Hewlett-Packard (HP) – Junior Marketing Manager (Hybrid) – Region: Africa Technology Services, then Algeria, Tunisia, Libya Enterprise Group
- Conducted market research
- Managed the marketing budget
- Created marketing content for various marketing channels such as social media, email campaigns, blogs, and other promotional materials
- Measured campaign effectiveness
- Managed marketing campaigns end-to-end including planning, execution, and reporting
- Collaborated closely with internal teams to ensure that marketing efforts align with business goals
- Managed external vendors and agencies to support marketing activities such as advertising, PR, and event management
- Created marketing collateral and reports for internal and external audiences
- Brand management to ensure consistency in brand messaging and guidelines across all marketing channels and materials
- Prepared regular reports and presentations on marketing activities and results for senior management and other stakeholders.
Internships (On-site) ▪ 2009 – 2012
- Junior Marketing manager, Technology Services, Africa, at Hewlett-Packard
- Assistant to the department store manager at Marjane
- Email marketing & market research at Wintek
- Assistant Brand Manager at Edicom
Volunteering
- Translator and translations Reviewer for TED (French/English)
- French Translator for the Breast Cancer organization website “Dense Breasts Canada.”
Education
- Master’s degree – Marketing and sales development ▪ 2010 – Ecole Nationale de Commerce et de Gestion (ENCG) Settat – Morocco
- Bachelor – Business management ▪ 2008 – Faculté des Sciences Juridiques, Economiques et Sociales – Université HASSAN II Casablanca, Morocco
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