Site logo
Ottawa, Eastern Ontario, Ontario, Canada
Member Since 2023
Logo

Hikmat Dolapo Akinlade

About the Candidate

·       Result-driven communications specialist with a diverse background in marketing communication and human resources administration spanning over 3 years professional experience.

·       Proven expertise in developing and executing strategic communication plans, skillfully utilizing digital channels and social media crafting to enhance brand awareness, engage key audience, and advance organizational goals.

·       Demonstrated passion for leveraging targeted communication and marketing strategies to make a positive impact and advance organizations’ missions and objectives.

·       Exceptional project management skills evident in successful cross-functional collaborations that ensure time and budget compliant project completion.

·       Master’s degree in international business and a certificate in digital marketing.

Education

2022 - 2023
Ulster University, United Kingdom Master Degree

DISSERTATION: A STUDY ON THE INFLUENCE OF ECO-FRIENDLY POLICIES ON BRAND LOYALTY – A CASE STUDY OF AMAZON

2013 - 2017
Kwara State University, Nigeria Bachelor Degree

DISSERTATION: EFFECT OF TREASURY SINGLE ACCOUNT ON DEPOSIT MONEY BANKS PERFORMANCE – A CASE STUDY OF NIGERIAN COMMERCIAL BANKS

Experience

2021 – 2022
Union Bank of Nigeria Human Resources Help Desk Administrator

• Contributed to the growth of a more informed and safety-conscious workforce by increasing the frequency of internal communication on health, safety, and industry practice by 60% thereby enhancing employee engagement and awareness.
• Optimized both current and exited employee communication, achieving a 45% improvement in issues resolution rates, thereby enhancing organizational efficiency.
• Leveraged data analytics on key HR metrics to inform recruitment strategies, employee development programs, and retention initiatives, contributing to a more productive and satisfied workforce.
• Streamlined the employee onboarding and offboarding experience through automation, significantly reducing turnaround time by 2 weeks and improving operational efficiency.
• Maintained the integrity and accuracy of employee data by consistently updating and managing records of over 7000 employees on Oracle HRMS, ensuring compliance and data reliability.

2019 - 2021
Union Bank of Nigeria Communications Specialist / Product Manager

• Coordinated and executed comprehensive schedules for both internal and external communications, as well as social media and website contents, ensuring cohesive and unified brand message across all platforms.
• Optimized email click and open rates by 15% and 25% respectively within a 3-month period through the strategic deployment of segmented communications across various digital marketing channels.
• Significantly contributed to the Bank’s marketing goals by directing periodic marketing campaigns, leading to an impressive 70% success rate over the course of a year.
• Overhauled the Bank’s teenage banking proposition and successfully executed its go-to-market strategies within 8 months, thereby redefining standards for product launches.
• Employed targeted communications and engagement techniques to exceed market acquisition and deposit targets by 25% and 40% respectively, significantly surpassing expectations.
• Spearheaded the organization of webinars, focus groups, and market storms, consistently generating an average of 50 leads per event, subsequently increasing sales.

2022 - 2023
Birmingham Samaritans Publicity Officer (Volunteer)

• Steered communication channels between stakeholders, thereby enhancing outreach and publicity efforts.
• Guaranteed the punctual dissemination of publicity materials to key contacts and organizations, ensuring maximum exposure and impact.
• Cultivated and maintained positive relationships with contacts, trustees, and other stakeholders, strengthening the organization’s network and reputation.

Skills
Campaign Managementcontent creationCopywritingDigital and Email MarketingProject managementProofreading and EditingSocial Media and Website management
Print Resume

Cart

Cart

Share