"Ottawa, ON", "Toronto, ON"
Member Since 2023
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Hazel Asghari

About the Candidate

Passionate and energetic UX Designer, UX Researcher, and Product Designer with over 3 years of demonstrated success in crafting exceptional user experiences. Adept at collaborating with cross-functional teams, excels as a team builder, facilitator, and motivator. Her strengths lie in effectively communicating design concepts and research findings, both in intimate project settings and public presentations, to drive user-centric solutions.

Education

Jan 2021/ May 2023
The University of Ottawa Digital Transformation and Innovation (UX Specialization)

Key Courses :
User Experience Principles and Practices, Visual Literacy and UX Design Principles, Interaction Design, Creativity and Innovation, Research Workshop, Inclusive Innovation

Sep 2010/ Feb 2015
Azad University Information Technology

Python Programming, Advanced Programming, User’s behavior studies, E-commerce, Project Management, Digital Design, Research Workshop, Interactive multimedia and design, Data analysis

Experience

May 2022/ Jan 2023
SONNET UX Designer

• Led ten end-to-end UX design projects in 8 months, resulting in a significant increase in user engagement and a substantial improvement in conversion rates.
• Conducted comprehensive accessibility audit to evaluate compliance with WCAG 2.1 guidelines.
• Created wireframes, interactive prototypes, and user flows to communicate design concepts and gather feedback, resulting in high stakeholder satisfaction and alignment.
• Implemented comprehensive user research, involving primary and secondary research methods and analysis to identify user needs, pain points, and behaviors, informing the design process and resulting in a notable reduction in user complaints.
• Designed intuitive and visually appealing user interfaces (UI) for web and mobile applications, resulting in a marked improvement in user satisfaction and a noticeable decrease in user error rates

Sep 2021/ Apr 2022
CAN BE WELL UX DESIGNER

• Led the design process from conception to implementation, utilizing rapid prototyping and wireframing techniques to create intuitive and visually compelling user interfaces.
• Developed user personas, user flows, and wireframes to outline the interaction and information architecture of digital product.
• Created low-fidelity and high-fidelity interactive prototypes, facilitating design workshops and leading cross-functional teams to foster collaboration and drive innovative solutions.
• Conducted usability testing and gathered feedback to iterate and improve designs, enhancing usability and overall user satisfaction.
• Developed and maintained a design system and pattern library, ensuring consistency across multiple products and platforms and minimizing design inconsistencies.
• Conducted user interviews and facilitated workshops to gather user requirements and align design goals with user needs.

June 2018/ Dec 2020
G-ads Agency UX/UI Designer

• Conducted research, analyzed data, and synthesized insights to inform creative briefs and guide the
design process.
• Implemented product design strategies that aligned with business and user’s objectives resulting in visually stunning and highly functional user interfaces.
• Developed wireframes, mock-ups, and interactive prototypes, using industry leading design tools, to communicate design concepts and facilitate feedback and iteration.
• Led end-to-end design projects, from concept ideation to prototyping and implementation, utilizing HTML, CSS, and JavaScript to bring designs to life.
• Implemented best practices in web design, including user interface (UI) design principles, information architecture, and accessibility standards, to create intuitive and user-friendly interfaces

Skills
A/B TestingAdobe PhotoshopAfter EffectsFigmaGoogle AnalyticsHeuristicsHTML/CSSInteraction DesignMotion UIPrototypingStoryboardsSurveyUsability TestingUser Interviewsusertesting.comWireframingWordpress
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