FOOD & BEVERAGE MARKETING AND COMMUNICATIONS OFFICER

FOOD & BEVERAGE MARKETING AND COMMUNICATIONS OFFICER
Competition Number: J0424-0795
Department: Food and Beverage
Status: Full-Time continuing
Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
Annual/hourly salary: $61,200 – $76,500 (position with benefits and pension plan)
Closing date: May 16, 2024

Introducing the National Arts Centre
The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams—the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety—and nurtures the next generation of audiences and artists from across Canada. The NAC is located on the traditional, unceded, unsurrendered territory of the Anishinabe Algonquin Nation.

At the National Arts Centre, we believe the performing arts are vital to the human experience. A house of dreams for the Canadian performing arts, we work with artists and arts organizations from across this land to revitalize our sector.
Curious to learn more? Read our 2023-2026 Strategic Plan, The Journey Ahead.

Equity, Diversity, Inclusion, Anti-Racism and Accessibility
We are on a journey, committed to ensuring that equity, diversity, inclusion, accessibility, anti-racism and reconciliation with Indigenous peoples will guide our actions.

The NAC welcomes applications from candidates who can help us meet our vision, and contribute to the diversity of lived experiences, perspectives, and approaches. When you join the NAC, you will be part of an inclusive community working hard to dismantle barriers to employees’ well-being, access, potential, and success. The NAC actively seeks candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), members of 2SLGBTQIA+ communities, and people with disabilities. We encourage you to self-identify in the recruitment process.

Key activities:
The Food and Beverage Department of the National Arts Centre is currently seeking an energetic and highly motivated marketing professional to join our team. Reporting directly to the General Manager of the F&B department, the ‘F&B Marketing and Communications Officer’ is responsible for developing and implementing an overarching strategic marketing plan, with a focus on engaging with our public and foodies at large.

This integral and exciting role involves working collaboratively with colleagues within the F&B department, coordinating with the NAC’s other disciplines and departments, as well as external stakeholders.

The incumbent will coordinate marketing and communications strategies to support the Meetings & Events team, 1 Elgin Restaurant, Intermission Bars, and the kitchen in the promotion of their various offerings, including rental of NAC event spaces, special culinary events featuring our Resident Chefs, the restaurants special menus and Turkey Takeaway offering.

Responsibilities include photography and writing to support to communications for social media, email to NAC subscribers, press releases and advertisement. The incumbent will also monitor and maintain the online presence of the Meetings & Events team, as well as the restaurant, and execute advertising initiatives on social media through search engine marketing. They will also coordinate the design and production of print and physical promotional items.

The incumbent will monitor and report on the success of marketing initiatives to the general manager and F&B colleagues.
The ideal candidate will have an in-depth understanding of the Food & Beverage industry, will have exceptional writing skills, experience with photography, and possess exceptional organizational skills and the ability to coordinate a variety of projects, activities and events while meeting staggered deadlines.

Key Activities:
• Develop and implement marketing plans, special events, products and promotions;
• Endeavour to increase exposure of 1 Elgin and our catering spaces to grow revenues;
• Photograph menus, events, and event spaces to support promotional initiatives;
• Foster and grow relationships with new and existing patrons and partners through communications via social media, email marketing, search engine marketing and coordinating with traditional media;
• Participate as part of the NAC Marketing Team to collaborate and work in balance with them in establishing specific and overall strategies for marketing and business development;
• Participate in the development of marketing strategies and projects, ensure their executions, develop key performance metrics, monitor and analyse progress, and report on status as appropriate;
• Schedule, and manage workload to ensure timely and successful completion of milestones and overall projects;
• Develop, monitor and maintain marketing budgets as assigned.
• Work closely and collaboratively with the General Manager to develop special promotions and projects

Required qualifications:
• Fluently bilingual (spoken and written) in both official languages;
• Degree in Communications, Journalism, or Marketing with a minimum of two (2) years of relevant experience, OR equivalent combination of education and experience;
• Excellent interpersonal skills with superior planning and acute attention to detail;
• Demonstrates initiative and sound judgment;
• Advanced language communications skills, particularly, but not exclusively in a written capacity (both writing and editing);
• Experience in social media and its various platforms;
• Experience with photography;
• Strong knowledge of analytic tools such as Google Analytics and Facebook Insights;
• Marketing skills, including planning and execution of marketing campaigns, with a focus on digital tactics, monitoring and analyzing campaign results and developing content used to support the campaigns;
• Knowledge of the marketing/communications environment in the National Capital Region;
• Ability to prioritize with quick and efficient decision making and to work under pressure in a fast-paced environment as part of a very busy team;
• Knowledge of the culinary arts and industry would be an asset.

Who can apply:
Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.
As part of NAC’s interview process, in-person interviews may be required. Please ensure to have the most up-to-date information on your résumé including your current email address.

The National Arts Centre (NAC) is committed to inclusive employee recruitment and selection. The NAC welcomes and encourages applications from people with disabilities. If you require accommodation during the selection process, please inform us as soon as possible and we will make every effort to fulfill your accommodation request.

The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Background Check as a condition of employment.
While we appreciate all applications, only those selected for an interview will be contacted by us.

How to apply:

1. Apply as instructed by the employer below.*
2. Please send a copy of your application to ee_application@ottawa-worldskills.org so we can inform the employer directly about your application.
3. Please format the file name of your application like this: First Name_Last Name_Position_ Competition Number or Reference Number.

Please submit your cover letter and résumé online through the “Career Opportunities” section of our website at https://nac-cna.ca/en/careers.
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