Rania Ismail

About the Candidate

RANIA ISMAIL

 

 

Mobile: 1 343 5419 804                                                       Email: raniafattouh@gmail.com

 

 

 

 

Summary

Organized and proactive marketing / project management professional with proven abilities in analytics and research. Fluent in English. Skilled at thriving in fast-paced environments and adhering to strict deadlines. Practiced in strategic planning, brand management, budget management, and business development.

 

 

 

Work Experience

Jul. 2021 – Till present

 

 

BASTET

MKTG and Advertising Manager      (Ottawa)

E-commerce platform                      (Part – time)

Selling high-end Egyptian products.

 

 

·         Market study.

·         Choose the designs that suit the Canadian market.

·         Handle the pricing strategy.

·         Prepare an integrated marketing plan on social media.

·         Plan monthly promotions.

·         Plan the content.

·         Analyze the campaigns outcome, and its ROI.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sep. 2021 – Dec. 2021

ZARCO TEAM     (Ottawa)

Real estate agency

Student brand consulting training (Co-op work)

 

·         Study the client current situation.

·         The client’s objectives and goals.

·         Obtain market research.

·         conduct a market assessment.

·         Conduct a real research study and questionnaire.

·         Analyze the research data.

·         Demonstrate the findings.

·         Prepare a complete integrated marketing plan.

 

 

 

 

Jan. 2020 – Dec. 2020

NI Advertising Agency

Marketing & Advertising Director

 

·         Handling key account clients.

·         Act as a consultant to the clients’ campaigns.

·         Allocate media plan.

·         Allocate best locations. (Billboards).

·         Prepare the quarter marketing plan of the agency.

·         Managing departments of (Research, MKTG, Artwork, Production)

 

 

July. 2018 – Sep. 2019

Alsafwa Hospital
Service Operational Director

 

·      Responsible for the monthly plan for each service departments in the hospital.

(Public Relations, Security, Supply Chain, Business Development, External Clinics, etc)

 

Dec. 2015 – May 2018

 

ELSEWEDY CABLES
Projects’ Manager – Int’l Operations

 

·         Responsible for all the international MKTG activities.

·         Prepare the yearly MKTG Plan. (Int’l prospect)

·         Prepare the yearly & occasionally communications plan.

·         Manage the whole related international projects.

·         Manage all our international launching events.

·         Responsible for all media coverage & press releases preparation.

·         Set the Int’l objectives.

·         Allocate & controlling the yearly budget according to the Cash Flow Breakdown and

·         fulfilled objectives. (International projects)

·         Measure media effectiveness.

·         Ensure the availability of all the resources needed for all the projects.

·         Serve but not limited (Algeria, Slovenia, Kingdom of Saudi Arabia, Qatar, Guinea, Equatorial Genia , Ethopia, Syria, Libya, India, Jordan, Sudan )

·         Implement the projects on timely bases and preventing delay.

·         Analyze the results based on the outcomes achieved.

 

 

Jan 2014- Jul 2016

 

iLearn

Capital Human Resources (UAE Headquarter)

Project Manager (Part Time)

·         Manage Cairo Operation.

·         Design the Operation Plan.

·         Act as a Key Account Manager of all the clients.

·         Design the client attributes.

·         Participate in planning & executing the pilot projects.

·         Handle several countries (Egypt, Jordan, Qatar, Bahrain, Lebanon).

 

 

 

 

 

 

Jun. 2012- Nov. 2013
AHL MASR ASSOCIATION

(Open- heart surgeries for children below 18)

Marketing / Fund-Raising Manager

 

·         Put down the fundraising plan of the association.

·         Handle all the branding materials and tools.

·         Follow up all the social media vehicles.

·         Handle the association website.

·         Identify the fundraising activities & programs.

·         Participate in identifying the social gaps & needs.

 

 

Jun. 2011 – Apr. 2012
alOula Industrial Park – ELSEWEDY ELECTRIC Subsidiary

Marketing Manager

 

·           Responsible for marketing plan of the industrial park in Egypt & Ethiopia.

·           Handle all marketing activities.

·           Manage the company presentation.

·           Plan and execute all the marketing tools & activities.

·           Attend all the sales meetings.

·           Manage the business development plan with the Sales Manager.

Jul. 2010 – May 2011

 

ELSEWEDY CABLES – ELSEWEDY ELECTRIC Subsidiary
Brand Manager – Wires & Cables Sector

 

·         Responsible for the sector of Wire & Cables (81.5% of the corporate total revenue).

·         Scope of responsibilities is Local & International, in main countries that have our factories or to the exporting target countries.

·         Market study.

·         Attaining the market needs.

·         Specify each market communication trends.

·         Study each country media tools.

·         Promote ELSEWEDY CABLES Brand.

·         Promote the wires & cables different family.

·         Plan for the yearly seminars timing & topics.

·         Prepare the press releases timing and topics.

·         Spokesperson of the sector in all media.

·         Speaks and convey the company objectives & strategies in interview outside Egypt.

·         Planning and manage the company packaging enhancement and unifying.

·         Update the sector pre- qualifications regularly.

·         Update the sector presentation.

·         Plan the different campaigns according to our and / or market requirements.

·         Monitor all campaigns, measuring, analyzing, and taking corrective actions or contingencies when necessary.

·         Responsible for the CSR of ELSEWEDY CABLES.

·         Responsible for these markets (KSA, Algeria, Libya, Ethiopia, Nigeria, Equatorial Guinea, Sudan, Yemen, Qatar, Syria, Jordan)

 

Aug. 2011 – Oct.. 2011

AHL MASR Campaign
Fund-Raising Manager (Volunteer)
(ELSEWEDY ELECTRIC main sponsor)

Post the white Egyptian Revolution

 

Arrange campaign for the Egyptian community to spread positive thoughts, experiences, and attitudes. Released and published on TV, Radio, & internet.

 

·         Fund – raising for the campaign.

·         Press Releases scanning.

·         Monitor the media plan.

·         Identify with the agency the testimonial persons (celebrities/ unknown persons with positive experiences’)

 

 

Jan. 2010 – May 2010
Iskraemeco             (Malaysia)

ELSEWEDY ELECTRIC Subsidiary

Sales & Marketing Manager (Far East)

 

 

·         Responsible for the sales & marketing activities of the Electricity meters in the Far East.

·         Study the market (culture – competitors – trends – etc)

·         Put the MKTG Plan.

·         Implement the MKTG plan.

·         Media & press releases preparation at the Far East region.

·         Responsible for the sales in the same region.

·         Study market sales trends.

·         Observe the market needs.

·         Tolerate the product and / or services to fit the market needs.

·         Participate in putting the sales forecast.

·         Implement the sales forecast.

Mar. 2008 – Dec. 2009

 

Projects’ Manager – Int’l Operations ELSEWEDY Cables

 

 

·         Responsible for all the international MKTG activities.

·         Prepare the yearly MKTG Plan. (Int’l prospect)

·         Prepare the yearly & occasionally communications plan.

·         Manage the whole related international projects.

·         Manage all our international launching events.

·         Responsible for all media coverage & press releases preparation.

·         Set the Int’l objectives.

·         Allocate & controlling the yearly budget according to the Cash Flow Breakdown and

·         fulfilled objectives. (International projects)

·         Measure media effectiveness.

·         Ensure the availability of all the resources needed for all the projects.

·         Serve but not limited (ALGERIA, SYRIA, SLOVENIA, Kingdom of Saudi Arabia, Qatar, Nigeria, Zambia)

·         Implement the projects on timely bases and preventing delay.

·         Analyze the results based on the facts achieved.

·         Identifying, managing & controlling changes.

Dec. 2007– Aug. 2008
 

Friends of Environment and Development Association  (FEDA)

(non for-profit Organization)

 

UN Development Program

 

Marketing Consultant (Part Time Volunteer)

 

 

·         Responsible for the Marketing plan for the products to help     raise the profit to serve the other social services that are for free.

·         Responsible for all communication activities of the association.

·         Responsible for the activities and project plans to raise funds.

·         Communicate the efforts of the global warming preventive actions.

Sept. 2006 – Dec. 2007

 

Spark –Advertising & Marketing Solutions

Business Development   Manager

 

A leading company in organizing Exhibitions & Events. Above the Line & Below the line activities.

 

·        Establish & develop the company’s corporate identity.

·        Determine and design the company’s pricing strategy.

·       Develop & Implement Marketing Plan and determine on budget.

·       Manage the Marketing communications activities for the company.

·       Develop competitive strategies on competing products in the marketplace and competitive research on pricing.

·        Design Marketing & advertising campaigns

·        Develop the customer retention activities

·        Marketing plan competency

·        Monthly forecasts.

 

Apr. 2004 – Aug. 2006

 

 

Obeikan Industrial Investment Group

(SIG Combibloc Obeikan- SIG)

Senior Marketing Specialist

 

A leading multi-national company in offering complete packaging systems and Machines for f o o d and beverage production industries.

 

·         Manage preparation of different events & exhibitions.

·         Prepare competitive analysis and monitoring competitor’s activities (communications activities, Offers, media channels & pricing).

·         Maintain and update internal data.

·         Collect information about clients for building customer’s data base.

·         Conduct and design Questionnaires and surveys.

·         Responsible for Egypt, Levant & Sudan region.

·         Assist the Regional Marketing Manager.

·         Assist in Marketing Plans.

·         Actual X Budget monitoring.

 

 

Jan. 2001- Mar. 2004
 

AGITECH.

Marketing Specialist

 

A multinational company working In chemical analysis instruments supplying

 

·         Responsible for North & Middle Africa, Malta, Palestine, Lebanon.

·         Assist the Regional Marketing Manager.

·         Revise Agreements.

·         Assist in Marketing Plans.

·         Responsible for the international sales offers & agreements.

·         Handle the entire Sales’ Forecasts.

·         Fully responsible for arranging events & seminars.

 

 

 

 

Sept. 1997 – Dec. 2000
Flight Attendant

·         Egypt Air (National Airline of Egypt)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Skills
Software
·         MS Word, Excel, PowerPoint , Project  Management, and Outlook.

·         Adobe Photoshop.

·         CANVA.

 

 

Language
·             Perfect command of written and spoken Arabic.

·             Perfect command of written and spoken English.

·             Fair knowledge of French.

 

Other Skills
·             Excellent in verbal and written communications.

·             Excellent presentation and analytics.

·             Excellent team leading skills.

·             Time management and planning.

·             Very good reporting skills.

·             Negotiation skills.

·             Taking care of small details.

·             Ability to work under stress.

·           The ability of dealing with different personalities whom having different cultural backgrounds.

·             Fast learning.

·             Active person.

 

 

Academic Qualifications                                                                            May 2021/ Jan. 2022

Graduate Certificate in Brand Management

Algonquin College

Certificates in Physics
University of Central Lancashire (UCLAN) United Kingdom
Sep. 2016/May 2019
·             Introduction to Astronomy Certificate.
·             Introduction to Cosmology Certificate
·             IT for Astronomy Certificate
·             Sun, Earth, and Climate Certificate

May  2007 -June 2008
Professional Diploma in Marketing

 

Chartered Institute of Marketing (CIM), United Kingdom.

·           Marketing Planning

·           Marketing Communications

·           Marketing Research & Information

·           Marketing Management in Practice

June 2000
Bachelor Degree
Ain Shams University

Faculty of Arts – English Literature

 

June 1996
High School

 

Orman Language School

 

 

 

Training Courses
·          Customer Relationship Service Training Courses at Egypt Air.

·          First Aid  courses (Egypt Air).

·          Safety drills & procedures Courses (Egypt Air).

·          Etiquette Art Courses (Egypt Air).

 

 

Hobbies and social activities

 

·           Star Gazing.

·           Reading physics books, and journals.

·           Fishing.

·           Writing articles.

·           Travelling and exploring.

 

 

Travels

 

Thailand, USA, United Kingdom, South Africa, Japan, Australia, Singapore, Morocco, Spain, Italy, Germany, Denmark, France, Kenya, Tanzania, Switzerland, Sweden, Geneva, Cyprus, Ethiopia, Malaysia, Canada, Kingdom of Saudi Arabia, Bahrain, Algeria and others.

 

Brief of work achievements:

ELSEWEDY CABLES
·Changing the artwork traditional themes of the cable industry to more innovative, creative, and reachable themes.

·TV commercial campaign in Yemen.

·TV commercial campaign in Ethiopia.

·TV commercial campaign in Qatar.

·Achieved the required advantages of the press releases specially on the Gulf Area.

·Prepared and executed the marketing plan for fighting the fake products in Egypt, which increased the profit share of the cables sector in Egypt by 25%.

·New cables packaging designing and unifying, cartons, spools, etc .

· New packaging for all the variable products of the wires and cables in Egypt and all the countries.

·Marketing campaign for the factory launching in KSA, Qatar, Ethiopia, Yemen, Algeria.

·Preparing promotional plan for KSA, Ethiopia, Yemen, Algeria.

·A whole year Marketing plan for Egypt, KSA, Qatar, Ethiopia, Yemen, Algeria.

·Helping in the launching event of Qatar.

·Handling the factory inauguration in Ethiopia, KSA, Qatar, from the event, press releases, media campaign including TV, etc.

·Responsible for all the press releases published in the above-mentioned countries.

·Marketing plan for ELSEWEDY industrial park in Ethiopia.

 

alOula Industrial Park
·         Official website.

·         Company Presentation.

·         Company brochures.

·         Company giveaways.

·         Etc.

 

AHL MASR Campaign
·         Fundraised of 5 million EGP (2011).

·         Campaign covered all the satellite channels.

·         Success of the campaign impact.

 

 

Iskraemeco Malaysia
·         Brand awareness in the Far East region.

·         Raised the export from Egypt to Malaysia, and Indonesia.

·         Coordinate big projects between Egyptian & Malaysian parties.

 

 

 

 

FEDA Association
·      Marketing the outcome products.

·      Increase profit for the in-need families through marketing their handmade products.

Professional membership
·      Professional Member of the Chartered Institute of Marketing (ACIM), UK.

 

 

 

 

 

References are available upon request.