About the Candidate
TAYEB KRIKROU
110 Forward Avenue, Ottawa, K1Y 4S9, ON Email: tayeb.krikrou@gmail.com
www.linkedin.com/in/tayeb-krikrou-1238b0144 Telephone: (343)-262-3726
Language: Fluent in French and English
PROFILE
Expérience Professionnelle :
Plus de 8 ans dans les ventes et 2 ans d’expérience administrative
Licence en Gestion d’Entreprise
Compétences Clés :
Leadership Commercial : Capacité éprouvée à diriger des équipes de vente et à stimuler la croissance des
revenus dans des marchés concurrentiels.
Gestion de la Relation Client : Expert dans l’établissement et le maintien de relations clients solides, garantissant
des niveaux élevés de satisfaction et de fidélité des clients.
Planification Stratégique : Compétence avérée dans l’élaboration et la mise en œuvre de plans de vente
stratégiques alignés sur les objectifs commerciaux et les tendances du marché.
Compétences Analytiques : Maîtrise de l’analyse de marché et de la prévision des ventes pour identifier des
opportunités et optimiser les performances commerciales.
Performance Sous Pression : Aptitude à prospérer dans des environnements à haute pression, en atteignant et
dépassant constamment les objectifs de vente.
Maîtrise Technique : Compétent dans l’utilisation des systèmes de gestion de la relation client (CRM) et des
outils d’analyse des ventes pour rationaliser les opérations et améliorer les performances commerciales. Maîtrise
de la suite Microsoft Office (Word, Excel, PowerPoint).
Langues : Bilingue en français et en anglais
WORK EXPERIENCE
CAC Alayat, Freelance Consultant & Entrepreneur – Sales December 2020 – May 2024
Led the recovery management operations, adeptly overseeing the liquidation of the Real Estate Companies
BATIGEC TP, BATIGEC BÂTIMENTS, and BATIGEC CONSTRUCTIONS, resulting in the recovery of
significant assets and mitigation of financial losses. (December 2020- December 2022)
Conducted the strategic commercial redeployment for the Mining Company ERCMC as the lead Project Manager
Consultant, developing a comprehensive plan to address the extended production halt. This critical effort
significantly improved operational efficiency and facilitated a swift market re-entry. (December 2023 – May 2024)
Directed a comprehensive legal and contractual audit as a Consultant Auditor Manager for ALAYAT firm,
delivering critical insights that informed policy development and risk management strategies. (January 2023-May
2024)
Melasco Mortiers, Algeria – Sales Manager September 2022 – January 2023
Planned, directed, and evaluated key business activities to drive company growth and market position in
construction material industry.
Established robust distribution networks for products like tile adhesive and mortar, optimizing supply chain
efficiency by increasing number of authorized distributors (from 1 to 4) and expanding market reach to the whole
eastern side of Algeria
Conducted comprehensive market research; analyzed results to inform business decisions and prospect for new
major clients in Libya, which is a country undergoing construction.
Actively participated in product development the “Standard” tile adhesive, contributing to design and feature
enhancements that meet customer needs.
Renault Group, Algeria – Sales Manager June 2016 – October 2020
Prepared, implemented, and executed strategic action plans to maintain leadership on the market share (65%) in
collaboration with the director, enhancing the value across the entire client portfolio.
Delivered sales insights reports, leveraging advanced management tools to provide predictive analytics and
actionable intelligence to stakeholders.
Led comprehensive training sessions for twelve sales teams on partner procedures, ensuring adherence to industry
best practices.
Collaborated with the back-office team to verify the proper execution of purchase commitments, maintaining high
standards of operational excellence.
Elevated customer satisfaction to new heights, aligning service delivery with both internal group standards and
external partner expectations (e.g., BNP Paribas, Maghreb Leasing, AXA Insurance).
Annaba Assistance, Algeria – Office Administrator June 2014 – May 2016
Established office procedures to execute dialysis patient transport with precision, ensuring a seamless operational
flow.
Strategically established task priorities, adeptly delegating to 9 support staff, and guaranteeing the adherence to
deadlines and procedural compliance.
Managed and optimized administrative functions, focusing on budget adherence, contract negotiations, and
strategic project oversight.
EDUCATION
CISCO Academy, Computer Networking Certification (2/3) 2023 – 2024
IMA Annaba, B.Sc. in Business Management 2011 – 2014
ACTIVITIES & INTERESTS
Activities: Volunteer work: Seraidi Adventure, Sports: hiking and soccer.
Interests: Tech Enthusiast, Public speaking, Music, Cinema..
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