About the Candidate
· Result-driven communications specialist with a diverse background in marketing communication and human resources administration spanning over 3 years professional experience.
· Proven expertise in developing and executing strategic communication plans, skillfully utilizing digital channels and social media crafting to enhance brand awareness, engage key audience, and advance organizational goals.
· Demonstrated passion for leveraging targeted communication and marketing strategies to make a positive impact and advance organizations’ missions and objectives.
· Exceptional project management skills evident in successful cross-functional collaborations that ensure time and budget compliant project completion.
· Master’s degree in international business and a certificate in digital marketing.
Education
DISSERTATION: A STUDY ON THE INFLUENCE OF ECO-FRIENDLY POLICIES ON BRAND LOYALTY – A CASE STUDY OF AMAZON
DISSERTATION: EFFECT OF TREASURY SINGLE ACCOUNT ON DEPOSIT MONEY BANKS PERFORMANCE – A CASE STUDY OF NIGERIAN COMMERCIAL BANKS
Experience
• Contributed to the growth of a more informed and safety-conscious workforce by increasing the frequency of internal communication on health, safety, and industry practice by 60% thereby enhancing employee engagement and awareness.
• Optimized both current and exited employee communication, achieving a 45% improvement in issues resolution rates, thereby enhancing organizational efficiency.
• Leveraged data analytics on key HR metrics to inform recruitment strategies, employee development programs, and retention initiatives, contributing to a more productive and satisfied workforce.
• Streamlined the employee onboarding and offboarding experience through automation, significantly reducing turnaround time by 2 weeks and improving operational efficiency.
• Maintained the integrity and accuracy of employee data by consistently updating and managing records of over 7000 employees on Oracle HRMS, ensuring compliance and data reliability.
• Coordinated and executed comprehensive schedules for both internal and external communications, as well as social media and website contents, ensuring cohesive and unified brand message across all platforms.
• Optimized email click and open rates by 15% and 25% respectively within a 3-month period through the strategic deployment of segmented communications across various digital marketing channels.
• Significantly contributed to the Bank’s marketing goals by directing periodic marketing campaigns, leading to an impressive 70% success rate over the course of a year.
• Overhauled the Bank’s teenage banking proposition and successfully executed its go-to-market strategies within 8 months, thereby redefining standards for product launches.
• Employed targeted communications and engagement techniques to exceed market acquisition and deposit targets by 25% and 40% respectively, significantly surpassing expectations.
• Spearheaded the organization of webinars, focus groups, and market storms, consistently generating an average of 50 leads per event, subsequently increasing sales.
• Steered communication channels between stakeholders, thereby enhancing outreach and publicity efforts.
• Guaranteed the punctual dissemination of publicity materials to key contacts and organizations, ensuring maximum exposure and impact.
• Cultivated and maintained positive relationships with contacts, trustees, and other stakeholders, strengthening the organization’s network and reputation.
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